In today’s world, a compelling brand is one of the keys to success for businesses and other organizations. Rotary has competition when it comes to attracting new members and by creating more awareness of the Rotary brand we can attract new members to expand our impact and share our relevance. 
 
While many people have heard of Rotary, few people actually understand what Rotary clubs do. In fact, 35 percent of the public is unfamiliar with any Rotary program, including their local club. That’s why Rotary has created a new global ad campaign called “People of Action.” The ads are available for download at Rotary.org / brandcenter, where you’ll also find guidelines on how to use and localize each element, making it easier for clubs in any part of the world to tell their story in a consistent, compelling way. 
 
 
 
Christy Watts
District Public Image (PR) Committee Chair
Ph: 509-308-8986
E:    christywatts2@gmail.com